A major challenge dealers face with their customer communication programs is fragmented marketing. Fragmented marketing is the use of multiple vendors to communicate your dealership marketing and customer retention messages. Fragmentation is expensive and cumbersome; this costs your business unnecessary time and money. Too many vendors and meeting with sales people equal management headaches. Auto Point eliminates these challenges by managing all touch points across the entire ownership lifecycle.
- Communicate with a single, consistent voice
- Increase customer retention
- Improve overall dealership profitability
- Significantly lower marketing expenses
Auto Point works with each dealer to analyze their current programs and retention needs, and then in partnership with the dealership, designs a complete customer communication process that is unique to that dealership - from prospect to buyer to service to repeat purchase. Dealers are no longer limited to marketing to only 12 or 24 months of an active database. Auto Point helps you market to four years of service and sales history PLUS we market to your customers for the lifetime of their vehicle ownership.
Marketing Technology Advantage
Auto Point can integrate with your dealer management systems. We provide integration with all major systems including, ADP, Reynolds and Reynolds, Dealer Track, and many other key DMS. To address a unique dealer operation, we can do custom integration to ensure the highest level of effectiveness while reducing overall sales and marketing costs.
Auto Point has one of the largest libraries of industry marketing tools available. This includes direct mail and email templates, marketing collateral, video emails, and In-Dealer POS materials. The Auto Point telephony system and mobile app solution are highly developed solutions complying with all regulations and guidelines for optimal customer communications.
We have people to support our customers online or via the phone. Unlike many generic marketing solution companies, we provide a dedicated person for each dealership or group. Each customer is top priority and whenever you call, your account rep is available, backed by the Auto Point support team.