Auto Point Helps Automotive Dealerships Average Better Than 84:1 ROI from a Single Campaign

Auto Point, Inc., the pioneer of Ownership Lifecycle Services for the automotive industry, today announced results for their October “Lost Souls” campaign.” Auto Point automotive dealership clients recovered over $2.4M in customer sales that would have been lost. This represents an ROI better than 84:1 from a single one-month campaign. The lost customer campaign focuses on dealer customers that have not visited the dealership service center in 12 months or longer.

“This last month has generated substantial overall revenue in our comprehensive “Lost Souls” campaigns. We see our automotive dealerships generating more profits and improving customer retention utilizing our marketing programs,” said Jim Roche, President of Auto Point, Inc. “Our CRM programs continue to demonstrate how dealerships can increase customer pay sales RO’s, average visits per year per customer, new vehicle sales, and overall customer retention.”

Auto Point offers significant advantages for automotive dealerships, dealer groups, and OEMs looking for high-impact ownership lifecycle solutions. Auto Point programs reflect the benefits dealers can receive in working to improve customer retention and increase profit. Auto Point solutions integrate with all major Dealer Management Systems (DMS) and draw from Auto Point’s extensive libraries of marketing tools. Dealerships enjoy superior support from the Auto Point support team utilizing their own dedicated, certified automotive marketing consultant.

With Auto Point, automotive dealers communicate with One Voice to optimize Customer Retention. Auto Point delivers the right campaign to the right audience at the right time using advanced CRM technology. For a solutions tour and more information, visit the new AutoPoint.com website.

About Auto Point

Since 2004, Auto Point’s mission has been to help automotive dealerships, enterprise groups, OEMs, and aftermarket repair shops increase profits through greater customer retention. Auto Point is the originator of Ownership Lifecycle Services for a single, unified voice across all stages of vehicle ownership. Auto Point solutions integrate with Dealer Management Systems (DMS) and other dealer systems to provide email and direct mail, POS materials, multimedia, and a powerful dealer branded online customer portal. Auto Point offers Mobile Point, an application for Apple iOS and Android-based smart phones, allowing customers to view and manage their vehicle’s service history.

Auto Point’s dealer-tailored solutions keep the dealer brand in the forefront, while Auto Point supports all dealer communications behind the scenes. Auto Point solutions are supported by the in-depth knowledge of the Auto Point team, providing personalized training and support for all programs. Auto Point incorporates the most effective methods for reaching young Internet savvy first-time buyers, to loyal repeat customers, enabling improved sales and profits through increased customer retention. Auto Point is your Once Voice for Customer Retention.

Auto Point, Inc. is a division of Mobile Productivity, Inc. (MPi).

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