Auto Point Selected as a GM Plus-up Vendor

Carlsbad, CA – February 3, 2012 – Auto Point, Inc. is pleased to announce its selection by General Motors as a Customer Sales and Service Retention (CSSR) Plus-up Vendor for an important segment of GM customers – those who have owned their vehicles for five years or more. GM dealers can find out more at Booth 1479 at the 2012 NADA & ATD Convention, February 3-6 in Las Vegas, NV.

“There are a limited number of companies that are approved as Plus-up Vendors, so it’s a big compliment to Auto Point to be chosen,” said Auto Point Founder and President Jim Roche. “Americans are keeping their vehicles far longer than they did just a few years ago. Customers with older model vehicles are a key group for GM dealers to reach.”

Auto Point is a customer relationship management firm that uses email, text, video, phone and direct mail to reach customers throughout the four phases of the ownership lifecycle – first sale, after sale, maintenance & service and repurchase.

By integrating with the Dealer Management System and ensuring that all communications come from a single source, Auto Point’s exclusive Ownership Lifecycle Services offers dealers a more consistent and cost-effective strategy for driving customers to their service department, for re-capturing lapsed customers and ensuring that customers stick with their brand when it’s time to purchase a new vehicle.

GM Dealers can sign up at or by calling (866) 348-9717. Dealers can invest in plans starting at $799 per month.

“The average age of a car on the road is 11.1 years, while the average age of a truck is 10.4 years, a record,” Roche said. “As cars age, they have more service needs, which can mean more service revenue for dealers. And customers who own older cars may also be getting ready to buy a new car. Our job is to help dealers make sure it stays a GM vehicle.”

About Auto Point

Since 2004, Auto Point’s mission has been to help automotive dealerships, enterprise groups, OEMs, and aftermarket repair shops increase profits through greater customer retention. Auto Point is the originator of Ownership Lifecycle Services for a single, unified voice across all stages of vehicle ownership. Auto Point solutions integrate with Dealer Management Systems (DMS) and other dealer systems to provide email and direct mail, POS materials, multimedia, and a powerful dealer branded online customer portal. Auto Point offers Mobile Point, an application for Apple iOS and Android-based smart phones, allowing customers to view and manage their vehicle’s service history.

Auto Point’s dealer-tailored solutions keep the dealer brand in the forefront, while Auto Point supports all dealer communications behind the scenes. Auto Point solutions are supported by the in-depth knowledge of the Auto Point team, providing personalized training and support for all programs. Auto Point incorporates the most effective methods for reaching young Internet savvy first-time buyers, to loyal repeat customers, enabling improved sales and profits through increased customer retention. Auto Point is your Once Voice for Customer Retention.

Auto Point, Inc. is a division of Mobile Productivity, Inc. (MPi).

Press, Media and Sales contact:
Dina Kelley (800) 997-1674 Ext.2193