Lifetime Retention

Eliminate Excess and Develop Lifelong Retention

Fragmented marketing is one of the big challenges shop owners face in developing lasting customer loyalty. Fragmented marketing is the use of multiple vendors to communicate with customers and can be an expensive and inefficient way to reach your customers. Mad Dog eliminates fragmented marketing by consolidating all customer retention needs into one complete process.

  • Communicate with a focused, consistent voice.
  • Increase customer loyalty and retention.
  • Increase market share.
  • Increase per-vehicle revenue.

Mad Dog works with shop owners to analyze current retention needs, and then to design and implement a process to completely meet those needs. Instead of limiting yourself to marketing for only 12 months of your active customer database, Mad Dog helps you to reach customers for as long as they own their vehicles.

Staying connected with customers

As a shop owner, you nourish a relationship of trust and loyalty with your current customers and establish a reputation for superior service upon which to expand your customer base. Mad Dog helps  owners like you, create and administer retention programs that fit all market needs. A typical Lifetime Retention plan may include:


  • Major Maintenance / Minor Maintenance
  • Lost Customers
  • Recommended Services
  • Service Reminders
  • Service Specials
  • Appointment Reminders
  • Customer Surveys / Reviews
  • Video Emails
  • Text Messaging
  • Direct Mail